Meet Tony DiCorpo 
Founder, Tony's Gourmet Coffee
Author, Tony's
Coffee Shop Business Plan
My name is Tony DiCorpo. I opened, owned and recently sold a coffee house in Austin, Texas. But it did not come easy. I enjoy showing up and coming entrepreneurs that want to start a coffee shop what works and what does not in this business.
In plain English, I tell the truth. If you buy some of the other products that teach you about opening a coffee shop, you will most likely be told lies, misled, and end up with a business plan that is not even written by a coffee shop owner, operator and entrepreneur!
Heck, most of the plans out there are for some other venture with only the type of business changed! Some of them are not even business plans! Tony's Coffee Shop Business Plan package is a carefully crafted and expensive-lesson-learned business plan, and more to help you on the road to fulfilling your dream to start a coffee shop.
When you are finished reading this letter, you will know:
1. Who is NOT your real competition in the specialty coffee industry; Hint: it rhymes with Charbucks!
2. Why I made several costly mistakes and how you can avoid them;
3. Why you should not trust most advice from anyone that has not opened a coffee shop, worked in it AND owned it;
4. Why most traditional advertising is a waste of time and YOUR money;
5. Why My Business Plan package is much more valuable than any other business plan 'template' or 'how to open a coffee shop book or Ebook' out there;
How many times have you read how you could:
- Take Over a Closed Coffee Shop, Open and Make HUGE Profits...
- Use Your EXCELLENT Credit To Get a Loan To Open a Coffee Shop...
- Hire A Top Barista To Run Your Shop For You...
- Have Your Coffee Roaster Help You Get Open...
Reality is, all have a lot of truth to them. However, when starting a coffee shop business, even having these elements in place guarantees you nothing if you do not have a foundation to build your new business upon. Just because you have excellent credit does not mean you know how to run a business. This is where some banks fail. They want a place to hang their hats. And being a top barista is a great honor but that does not mean they can run a shop. Get the picture?
Some prospective owners think they have to:
- Be an expert "barista" (you will with time and practice, but it's realistic to know everything about making coffee drinks when you start!)
- Know all about coffee beans and coffee bean roasting (I didn't when I first started out!)
- Have a lot of experience in the coffee business and retail (Huh?...)
The Fact Is, You Can Open A Profitable Coffee Shop Without A Lot of Experience In The Industry... Once You Discover The Insider Secrets to Success included in my plan!
There are quite a few choices for business plans out there that claim to be for opening a coffee shop, but are flat out NOT.
You cannot offer realistic and relevant advice to start a coffee shop unless you have actually started a coffee shop, owned a coffee shop and have worked in a coffee shop. It just does not make sense!
Only someone who has been there can tell you what time of year is best to open, how much money you will really need, who your REAL competition is and what operations you should have in place.
Believe me, I learned the hard way that knowledge is more valuable than $50,000 in the bank IF you know how to use it - and utilizing my experience to avoid costly mistakes is like being given success on a platter with the choice of how to create it. Plain and simple, if you fail to plan, you plan to fail!
To order the ebook, click the link below
